Le August 7, 2025, par Frédéric Bondaz.

IDCI Consulting supports Maier Horlogie in its marketing automation project with Salesforce

In a world exacting as the luxury watchmaking, every interaction with a customer have to be custom, relevent and perfectly synchronized.

The solution

For an inescapable reference in Lyon and France, IDCI Consulting designed a marketing automation solution connected to Salesforce, organizing reminders in an automated manner.

In the heart of the mecanism, a bidirectional API interconnection between Salesforce and the tools developed by IDCI Consulting :

IDCI give Salesforce all key data : customers identities, content of abandonned carts, and interest signals.
Salesforce organize the reminders by exploiting its powerful features of workflow and customized emailing.
The IDCI APIs are too consumed by Salesforce, allowing a continuous enrichment of customers itineraries.

Sellers side, the informations are retrivables directly in the clienteling app, for an immediate and contextualized on the spot exploit.

Conclusion

This architecture allows Maier Horlogerie to :

Multiply efficient contact points with its customers and prospects.
Reduce cart abandon rate thanks to custom and targeted reminders.
Enforce expertise of the sellers in shops, better equiped to convert thanks to specifics customer data, in real time.

This project illustrate IDCI Consulting ability to ally technical mastery, subtle understanding of trade challenges, and excellence in execution. By accompanying Maier Horlogerie, IDCI demonstrate its know-how to execute strong value-added projects, serving prestigious firm.

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